Plan, write, and publish across every channel — without the agency-tier price or the tab-explosion. Built for solo creators, freelancers, and consultants running one to five accounts.
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Trusted by 2,400+ independent creators and consultants
Sample contentNo dashboards to configure, no onboarding calls. Sign up, connect a channel, ship a post in under five minutes.
Drag, drop, and reschedule across every channel in a weekly or monthly view.
Learn moreDraft channel-native captions and hashtags in your voice, then edit before scheduling.
Learn moreShare preview links, collect comments, and ship the approved cut to the queue.
Learn moreImpressions, engagement, and top posts in one report — export to PDF or CSV.
Learn moreWrite once, adapt per channel. The composer previews each network before you commit.
Send a preview link. Clients comment in-line, you resolve, and the queue updates automatically.
One click distributes to every connected account and starts collecting analytics.
| Capability | SM Content Flow | Hootsuite | Buffer | Later |
|---|---|---|---|---|
| Entry price / month | $0 | $99 | $6 | $25 |
| AI captions included | ||||
| Client approval links | ||||
| Multi-workspace, per-client billing |
Comparison based on publicly listed features as of 2026-01. Sample data pending verified sourcing. Partial (·) means limited or gated behind a higher tier.
"I run five client accounts on my own. This is the first tool that didn't force me to pretend I was an agency to afford it."
"The approval links replaced a Notion doc, a WhatsApp thread, and a shared Drive folder. My weekends came back."
"It's the calmest software I use all week. Nothing shouts, nothing upsells inside the product."
Google, GitHub, and SAML on request.
Owner, editor, and client viewer roles per workspace.
EU-resident data option, data export on request.
Choose where your workspace lives.
Publishes to 21 networks
No formal certifications are implied. SOC 2 and ISO 27001 audits are on the roadmap; we'll say so plainly when they land.
Every plan includes the full publishing engine. Upgrade when you need more workspaces or client-facing features.
For getting the workflow set up.
For solo pros running their own channels.
For consultants juggling several clients.
Free forever plan. Upgrade the day it earns it.